We believe everything an organization does should be aligned with growth. That growth may take the form of financial results, customer impact, or impact on the world we live in.
As a result, the levers used to drive growth are varied and expansive. The missing ingredient could be specific to a single department, or the operations between departments, the external perspective and environment, or simply the entire machine working together, much like a Ferrari engine.
These tactics could take the form of Revenue Operations, organizational design, branding, more powerful messaging, setting up new distribution channels, acquiring capital, building a new product, or accelerating the roadmap of existing products. It can be as simple as a small price change or reducing all meeting times by 15 minutes.
We’ve found that every market is different, and every company operates differently within it, with strengths and weaknesses as varied as the world we inhabit. As a result, we use only the levers that fit into the open spaces in your business to maximize the value we create at a lower cost and faster speed.
Driving growth is tough, especially when attempting to pull multiple levers simultaneously across a globally distributed team and customer base, but it pays off with exponential results when it works.
The framework below offers a few novel growth tactics that we’ve seen work consistently across businesses.
